PLAYERUNKNOWN Productions hires industry veteran David Polfeldt as senior advisor.
July 31, 2022 press
Amsterdam, Netherlands - PLAYERUNKNOWN Productions today announced it has hired David Polfeldt to act as a senior advisor.
"After chatting with David at a conference last month, we concluded that David would be a great fit to come and advise me on creating a successful studio culture with a great working environment." said Brendan "PlayerUnknown" Greene."
David Polfeldt said, "I'm delighted to join the team at PLAYERUNKNOWN Productions, where I will help guide Brendan's hand in creating an authentic studio and a successful brand."
PLAYERUNKNOWN Productions is an independent applied research & development studio formed to explore how new technologies can enable large-scale digital experiences. Based in Amsterdam and led by Brendan "PlayerUnknown" Greene, the team of game developers, software engineers and researchers are experimenting with tools like machine learning and data-driven design to build a new engine that will attempt to push the envelope of what is possible with virtual worlds.
I'm delighted to join the team at PLAYERUNKNOWN Productions, where I will help guide Brendan's hand in creating an authentic studio and a successful brand.
Brendan "PlayerUnknown" Greene, often referred to as the father of the battle royale genre, originally designed the game mode as a mod for the ARMA series of games. After first bringing his game mode to the broader public in H1Z1, he went on to create the multi-award-winning game carrying his name, PlayerUnknown's Battlegrounds (PUBG).
David Polfeldt has been a part of the video game industry since the very beginning. During the last 25 years, he has created everything imaginable from small enthusiast-games to massive triple-A titles. He once started his career in basements with friends, learning the ropes through the challenges of start-ups, before his passion for video games carried him to a leading role within Ubisoft and Hollywood. As the Managing Director for Massive Entertainment, a job he held for 17 years, David was personally in charge of three triple-A teams (The Division, Avatar, Star Wars), a game-engine (Snowdrop), global IP partnerships, and complex projects with huge budgets spread over multi-site development.
Since July 2022, David is freelancing as a management consultant under the umbrella of his own company, Flaming Cat AB.