Brendan Greene’s plan to build a massive digital world
March 18, 2022
Brendan Greene invented the battle royale genre for video games. His PlayerUnknown’s Battlegrounds (PUBG) has sold more than 75 million copies since 2017.
Instead of making more sequels to PUBG at Krafton, he spun out his own studio, PlayerUnknown’s Productions, and is working on the most ambitious game he could possibly make.
Creating massive digital spaces
Brendan Greene and Dean Takahashi interview
He calls it Project Artemis, and the plan is to make a planet-size open world where players can define the rules and contribute their own content. I talked to Greene..
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